Branding of Anzihe nature reserve in Sichuan province, China. Conservation International (CI) wanted  to make Anzihe more known to the Chinese people and to transform it in to one of the best national parks in the country due to it's importance in terms of biodiversity conservation.

The branding is focusing on Eco-tourism and nature education programs developed by CI and present Anzihe as an educational nature reserve, a place families, but mostly kids will come to learn, to feel and to experience the wisdom of nature.

Illustrated language portraying nature life of the reserve in educational yet fun manner, appealing to both parents and children.