Baby products illustrations for a private label. The illustrations were first designed for a series of diapers that were to compete with worldwide known brands. This design challenge which successfully resulted in outstanding the product among its competitors, soon developed into a happy, colorful and fun baby brand. The designed illustrations became the brand’s signature and mark and can be found on all its products –  bottles, pacifiers, changing sheets, skin care products, baby snacks and even become a teether toys!